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1.
A framework for marketing management by
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.8 KOT-11, ...

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2.
Strategic brand management: building, measuring and managing by
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Pearson 2011
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 KEL-11, ...

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Strategic brand management: building, measuring, and managing brand equity� by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Noida Pearson 2020
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 �KEL-20.

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