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1.
Connecting with consumers by
Material type: Text Text
Language: English
Publication details: Oxford 2010
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 KIM-10.

2.
Psychological foundations of marketing: the keys to consumer by
Edition: 2nd ed
Material type: Text Text
Language: English
Publication details: London 2018
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.80019 KIM-18.

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