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1.
The definitive book of branding by
Material type: Text Text
Publication details: New Delhi : Sage, 2014
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KOM-14.

2.
The brand challenge: adapting branding to sectorial imperati by
Edition: e
Material type: Text Text
Publication details: London 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KOM-15.

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