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	1.	Brand management: strategy, measurement and yield analysis by Rajagopal Edition: e1 Material type: Text Language: English Publication details: New York 2007 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 RAJ-07. Place hold Add to cart (remove)
	2.	Systems thinking and process dynamics for marketing systems: by Rajagopal Edition: e1 Material type: Text Language: English Publication details: 2012 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.802 RAJ-12. Add to cart (remove)
	3.	Managing social media and consumerism by Rajagopal Edition: e Material type: Text Language: English Publication details: Palgrave Macmillan 2013 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.872 RAJ-13. Add to cart (remove)
	4.	Understanding consumer behavior and consumption experience by Rajagopal Castano, Raquel Material type: Text Publication details: Hershey IGI 2015 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 RAJ-15. Add to cart (remove)
	5.	Architecting enterprise : managing innovation, technology and global competitiveness by Rajagopal Material type: Text Publication details: London : Palgrave Macmillan, 2014 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.4 RAJ-14. Add to cart (remove)
	6.	No cover image available Contemporary marketing strategy: analyzing consumer behavior to drive managerial decision making by / Rajagopal Material type: Text Language: English Publication details: Switzerland Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.802 RAJ-19. Place hold Add to cart (remove)