Strategic communication/ edited by Robert L. Heath and Anne Gregory.
Material type:
TextPublication details: Los Angeles: Sage, 2015.ISBN: - 9781446275832
- 658.45 HEA-15
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Indian Institute of Management Raipur Reference | 658.45 HEA-15 (Browse shelf(Opens below)) | Not for loan | 10100 | ||
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Indian Institute of Management Raipur Reference | 658.45 HEA-15 (Browse shelf(Opens below)) | Not for loan | 10101 | ||
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Indian Institute of Management Raipur Reference | 658.45 HEA-15 (Browse shelf(Opens below)) | Not for loan | 10102 | ||
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Indian Institute of Management Raipur Reference | 658.45 HEA-15 (Browse shelf(Opens below)) | Not for loan | 10103 |
Strategic communication/ edited by Robert L. Heath and Anne Gregory. - Los Angeles: Sage, 2015. - 4 v. : ill. ; 24 cm. - (SAGE benchmarks in communication) .
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action
v. 2. Public arena: input, power, converging/diverging voices, and tensions
v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives
v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.
ISBN:9781446275832
Subjects--Topical Terms:
Business communication
Communication in management
Communication in organizations
Dewey Class. No.:658.45 / HEA-15
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