The business of choice : marketing to consumers' instincts / Matthew Willcox.
Material type:
TextPublication details: Upper Saddle River, New Jersey : Pearson Education, 2015.Description: xxi, 224 pages : illustrations ; 24 cmISBN: - 9780134053455
- 658.8342 WIL-15
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Management Raipur Reference | 658.8342 WIL-15 (Browse shelf(Opens below)) | Not for loan | 10637 |
Contents
pt. I. The business, science, and nature of choice. The business of choice -- The ever-advancing science of choice -- The natural history of choice -- pt. II. Getting practical today. Shortcuts versus analysis - ignoring is decisional bliss -- Getting familiar -- Thanks for sharing (whether you meant to or not) -- Now, and the future - different places with different rules -- Loss and ownership -- Make people feel smart, attractive - or even lucky -- Make it easy - for the mind and the body -- Never be above comparison -- If content is king, context is queen -- Same and different; nature and nurture -- The power of affirmation -- pt. III. Looking forward. Think differently about market research -- Think differently about how you work.
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