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1.
Strategic brand management: creating and sustaining brand eq by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi 2009
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KAP-09.

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2.
The new strategic brand management: creating and sustaining by
Edition: 4th
Material type: Text Text
Language: English
Publication details: New Delhi 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KAP-11.

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3.
The new strategic brand management: advanced insights and st by
Edition: 5th
Material type: Text Text
Language: English
Publication details: London 2012
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KAP-12.

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4.
Kapferer on luxury: how luxury brands can grow yet remain ra by
Edition: e1
Material type: Text Text
Language: English
Publication details: 2015
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 KAP-15.

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