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1.
Advertising and the mind of the consumer by
Edition: e
Material type: Text Text
Language: English
Publication details: New Delhi 2010
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.1019 SUT-10.

2.
Ageless marketing: strategies for reaching the hearts and mi by
Edition: e1
Material type: Text Text
Language: English
Publication details: Dearborn Trade Publishing 2008
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.834 WOL-03.

3.
The intention economy by
Edition: e
Material type: Text Text
Language: English
Publication details: Boston 2012
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342 SEA-12.

4.
Product experience by
Edition: e
Material type: Text Text
Language: English
Publication details: Amsterdam 2008
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 SCH-08.

5.
Winning the story wars by
Edition: e
Material type: Text Text
Language: English
Publication details: Boston 2012
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.802 SAC-12.

6.
Virtual worlds and e-commerce : technologies and applications for building customer relationships / Barbara Ciaramitaro by
Material type: Text Text
Publication details: Hershey : Business Science Reference, 2011.
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.054678 CIA-11.

7.
Social media intelligence by
Material type: Text Text
Publication details: Delhi: Cambridge University Press, 2014
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 006.3 MOE-14.

8.
Qualitative consumer and marketing research by
Edition: e
Material type: Text Text
Language: English
Publication details: London 2013
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.83 BEL-13.

9.
Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar. by
Material type: Text Text
Publication details: London : Duke University Press, 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.1042 SHA-15.

10.
Social change and the coming of post-consumer society : theoretical advances and policy implications / edited by Maurie J. Cohen, Halina Szejnwald Brown, and Philip J. Vergragt. by Series: Routledge studies in sustainable consumption
Material type: Text Text
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 306.3 COH-17.

11.
Hooked : how to build habit-forming products by
Material type: Text Text
Publication details: UK; Penguin Random House , 2014
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.575 EYA-14.

12.
Lean analytics : use data to build a better startup faster / Alistair Croll, Benjamin Yoskovitz. by
Edition: 1st ed.
Material type: Text Text
Publication details: Sebastopol, CA : O'Reilly, 2013
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.834 CRO-13.

13.
The new consumer psychology : scanning buying behavior with MRI of the mind / Sang Min (Leo) Whang. by
Material type: Text Text
Publication details: Lonodon ; New York : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342 WHA-16.

14.
The psychology of the Asian consumer / edited by Bernd Schmitt and Leonard Lee. by
Material type: Text Text
Publication details: Armonk, New York : Routledge, 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342095 SCH-15.

15.
Routledge handbook on consumption / edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska and Monica Truninger. by
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 339.470202 KEL-17.

16.
Role of personality traits, social conformity and motivation by
Edition: e
Material type: Text Text
Language: English
Publication details: PAR-17 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 PAR-17.

17.
Rise of rural consumers in developing countries: harvesting by
Material type: Text Text
Language: English
Publication details: London 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 339.47091724 MAH-16.

18.
The lean startup: how today's entrepreneurs use continuous i by
Material type: Text Text
Language: English
Publication details: New York 2011
Availability: Not available: Indian Institute of Management Raipur: Checked out (1).

19.
Consumer culture and society by
Material type: Text Text
Language: English
Publication details: London 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 306.3 MUR-17.

20.
Absolute value: what really influences customers in the age by
Edition: e
Material type: Text Text
Language: English
Publication details: New York 2014
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8343 SIM-14.

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