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1.
Advertising and the mind of the consumer by
Edition: e
Material type: Text Text
Language: English
Publication details: New Delhi 2010
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.1019 SUT-10.

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Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich. by
Edition: Simon & Schuster trade pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster Paperbacks, 2010
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 332.024 BEL-10.

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