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	1.	Brand psychology by Gabay, Jonathan Edition: e Material type: Text Language: English Publication details: London KoganPage 2015 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827019 GAB-15. Place hold Add to cart (remove)
	2.	The business of choice : marketing to consumers' instincts / Matthew Willcox. by Willcox, Matthew, author Material type: Text Publication details: Upper Saddle River, New Jersey : Pearson Education, 2015 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 WIL-15. Add to cart (remove)
	3.	Personality, design and marketing : matching design to customer personal preferences / edited by Gloria Moss. by Moss, Gloria, ed edited by Gloria Moss Edition: 1st ed. Material type: Text Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 MOS-17. Add to cart (remove)
	4.	Fascinate: how to make your brand impossible to resist by Hogshead, Sally Material type: Text Language: English Publication details: New York 2016 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 HOG-16. Place hold Add to cart (remove)
	5.	Psychological foundations of marketing: the keys to consumer by Kimmel, Allan J Edition: 2nd ed Material type: Text Language: English Publication details: London 2018 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.80019 KIM-18. Add to cart (remove)
	6.	Brand psychology : the art and science of building strong brands / Laura Busche. by Busche, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Routledge, 2023 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 BUS-23. Add to cart (remove)
	7.	Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by Gabay, J. Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : : Routledge Taylor & Francis Group, 2025 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 GAB-25. Add to cart (remove)