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1.
Hooked : how to build habit-forming products by
Material type: Text Text
Publication details: UK; Penguin Random House , 2014
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.575 EYA-14.

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2.
Vulnerable Consumer: Beyond the Poor and the Elderly / Naresh K. Malhotra & Angela Y. Lee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Emerald Publishing Limited, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 MAL-24.

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