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1.
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. by
Edition: 1st Edition.
Material type: Text Text
Publication details: New York : Kogan Page Ltd, 2017.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 MIN-17.

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2.
Brand sense: sensory secrets behind the stuff we buy by
Material type: Text Text
Language: English
Publication details: New York 2010
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 LIN-10.

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