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	1.	Strategic brand management by Elliott, Richard Richard Elliott and Larry Percy Edition: e1 Material type: Text Language: English Publication details: New Delhi 2010 Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 ELL-10, ... Place hold Add to cart (remove)
	2.	Brand positioning: strategies for competitive advantage by Sengupta, Subroto Edition: 2nd Material type: Text Language: English Publication details: New Delhi 2011 Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 SEN-11, ... Place hold Add to cart (remove)
	3.	Understanding brands by Cheverton, Peter Edition: e1 Material type: Text Language: English Publication details: New Delhi 2009 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 CHE-09. Place hold Add to cart (remove)
	4.	The principles of brand management by Gupta, Nitish Rai Edition: e1 Material type: Text Language: English Publication details: New Delhi 2011 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 GUP-11. Place hold Add to cart (remove)
	5.	Darwin's brands: adapting for succeess by Halve, Anand Edition: e Material type: Text Language: English Publication details: New Delhi 2012 Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 HAL-12, ... Place hold Add to cart (remove)
	6.	The economy of brands by Lindemann, Jan Edition: e1 Material type: Text Language: English Publication details: London 2010 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 LIN-10. Place hold Add to cart (remove)
	7.	Designing B2B brands: lessons from Deloitte and 195,000 bran by Onaindia, Carlos Martinez Carlos Martinez Onaindia and Edition: e1 Material type: Text Language: English Publication details: Wiley 2013 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 ONA-13. Add to cart (remove)