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1.
Brand simple: how the best brands keep it simple and succeed by
Material type: Text Text
Language: English
Publication details: New York 2007
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 ADA-07.

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2.
Global brand strategy: world-wise marketing in the age of br by
Material type: Text Text
Language: English
Publication details: London 2017
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 STE-17.

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