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1.
Product policy and brand management: text and cases by
Edition: e1
Material type: Text Text
Language: English
Publication details: 2011
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.5038 CHI-11, ...

2.
What's in a name?: advertising and the concept of brands by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: 2007
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 659.1 JON-07, ...

3.
Strategic brand management by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2010
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 ELL-10, ...

4.
Brand positioning: strategies for competitive advantage by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi 2011
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 SEN-11, ...

5.
Brand success: how the world's top 100 brands thrive and sur by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 HAI-11.

6.
Understanding brands by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2009
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 CHE-09.

7.
Global brand strategy: unlocking brand potential across coun by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2008
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 GEL-08.

8.
Strategic brand management: creating and sustaining brand eq by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi 2009
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 KAP-09.

9.
Product and brand management: text and cases by
Edition: e1
Material type: Text Text
Language: English
Publication details: Mumbai 2010
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 RAO-10, ...

10.
Brand management by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi 2011
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 VER-11, ...

11.
The principles of brand management by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 GUP-11.

12.
Darwin's brands: adapting for succeess by
Edition: e
Material type: Text Text
Language: English
Publication details: New Delhi 2012
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658.827 HAL-12, ...

13.
B2B brand management by
Edition: e
Material type: Text Text
Language: English
Publication details: Berlin 2006
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 KOT-06.

14.
Brand management by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2012
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 SAG-12.

15.
Branded beauty: how marketing changed the way we look by
Edition: e1
Material type: Text Text
Language: English
Publication details: London 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 TUN-11.

16.
Brand management: principles and practices by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2012
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 DUT-12.

17.
Brand new justice: how branding places and products can help by
Edition: e1
Material type: Text Text
Language: English
Publication details: Boston 2005
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 ANH-05.

18.
The economy of brands by
Edition: e1
Material type: Text Text
Language: English
Publication details: London 2010
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 LIN-10.

19.
Product experience by
Edition: e
Material type: Text Text
Language: English
Publication details: Amsterdam 2008
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 SCH-08.

20.
Brand media strategy: integrated communications planning in by
Edition: e1
Material type: Text Text
Language: English
Publication details: New York 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 YOU-10.

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