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1.
Brand aesthetics by
Material type: Text Text
Language: English
Publication details: New York Palgrave Macmillan 2012
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 MAZ-12.

2.
Branding the nation by
Edition: e
Material type: Text Text
Language: English
Publication details: New York 2013
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 ARO-13.

3.
Contemporary brand management by
Material type: Text Text
Publication details: London: Sage, 2015
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 JOH-15.

4.
Employer brand management by
Edition: e
Material type: Text Text
Language: English
Publication details: 2014
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.301 MOS-14.

5.
Brand psychology by
Edition: e
Material type: Text Text
Language: English
Publication details: London KoganPage 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827019 GAB-15.

6.
Brand management in emerging markets by
Edition: e
Material type: Text Text
Language: English
Publication details: 2014
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 WAN-14.

7.
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. by
Material type: Text Text
Publication details: New York : Routledge, 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 LEE-15.

8.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text
Publication details: Los Angeles : SAGE, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 SRI-16.

9.
Brands and branding / Stephen Brown. by
Material type: Text Text
Publication details: Los Angeles ; London : Sage, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 BRO-16.

10.
Asia branding: connecting brands, consumers and companies by
Material type: Text Text
Publication details: New York: Palgrave, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827095 NGU-17.

11.
Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by
Edition: 2nd ed
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 PER-13.

12.
Visual branding : a rhetorical and historical analysis / Edward F. McQuarrie by
Material type: Text Text
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 MCQ-16.

13.
Wise family business : family identity steering brand success / Joachim Schwass, Anne-Catrin Glemser. by
Material type: Text Text
Publication details: London : Palgrave Macmillan, imprint published by Springer Nature, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 SCH-16.

14.
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
Material type: Text Text
Publication details: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 BRY-16.

15.
Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. by Series: Routledge studies in accounting ; 18
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 PAU-16.

16.
Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. by
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827095 AND-17.

17.
Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by
Material type: Text Text
Publication details: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.113 ROG-15.

18.
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. by
Material type: Text Text
Publication details: London ; Philadelphia : KoganPage, 2016.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 EVE-16.

19.
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. by
Edition: 1st Edition.
Material type: Text Text
Publication details: New York : Kogan Page Ltd, 2017.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 MIN-17.

20.
The thank you economy by
Material type: Text Text
Language: English
Publication details: New York 2011
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.812 VAY-11.

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