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1.
The marketing plan workbook by
Edition: e1
Material type: Text Text
Language: English
Publication details: New Delhi 2005
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.802 WES-05.

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2.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by
Edition: 2nd ed.
Material type: Text Text
Publication details: United Kingdom ; New York : Kogan Page, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.802 MCD-17.

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