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1.
Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Routledge, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 302.23068 HOL-16.

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2.
Strategic management in the media: theory to practice by
Edition: e
Material type: Text Text
Language: English
Publication details: London 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.4012 KUN-17.

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