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	1.	Tales for change by Parkin, Margaret Edition: e Material type: Text Language: English Publication details: London Kogan Page 2010 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.45 PAR-10. Place hold Add to cart (remove)
	2.	Winning the story wars by Sachs, Jonah Edition: e Material type: Text Language: English Publication details: Boston 2012 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.802 SAC-12. Place hold Add to cart (remove)
	3.	The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't / Carmine Gallo. by Gallo, Carmine Material type: Text Publication details: New York : St. Martin Press, 2016 Availability: Not available: Indian Institute of Management Raipur: Checked out (1). Place hold Add to cart (remove)
	4.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text Publication details: Switzerland: Springer, 2021 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 MOG-21. Add to cart (remove)
	5.	Storytelling and market research: a practical user guide by John, C. Frederic Material type: Text Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.83 JOH-22. Place hold Add to cart (remove)

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