000 00408nam a2200157Ia 4500
008 230724s9999||||xx |||||||||||||| ||und||
020 _a9780749465155
_c3695
040 _e4885
_aMAIN
041 _aEnglish
082 _a658.827
_bKAP-12
100 _aKapferer, Jean-Noel
245 4 _aThe new strategic brand management: advanced insights and st
250 _a5th
260 _aLondon
_c2012
942 _cBK
999 _c13622
_d13622