000 00686nam a2200169Ia 4500
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020 _a9780805855159
_c85
040 _e15836
_aMAIN
041 _aEnglish
082 _a302.23
_bKNO-15
100 _aKnobloch-Westerwick, Silvia
245 0 _aChoice and preference in media use: advances in selective ex
250 _ae1
260 _c2015
500 _aMediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.
942 _cBK
999 _c17288
_d17288