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020			_a9780415624695 _c105
040			_e15875 _aMAIN
041			_aEnglish
082			_a658.049 _bBUC-15
100			_aBuckley, Peter J, ed.
245		0	_aInternational business strategy: theory and practice
250			_ae1
260			_c2015
500			_aWith stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research.
700			_aedited by Peter J. Buckley and Pervez N. Ghauri
942			_cBK
999			_c17324 _d17324