000			01279nam a2200181Ia 4500
008			230823s9999||||xx |||||||||||||| ||und||
020			_a9780749471668 _c49.99
040			_e16530 _aMAIN
041			_aEnglish
082			_a658.800202 _bBER-14
100			_aBerghaus, Benjamin
245		4	_aThe management of luxury: a practitioner's handbook
250			_ae1
260			_c2014
500			_aIn The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
700			_aMuller-Stewens, Gunter AND Reinecke, Sven
942			_cBK
999			_c17510 _d17510