000			01014nam a2200181Ia 4500
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020			_a9780415740876 _c95
040			_e16854 _aMAIN
041			_aEnglish
082			_a658.804 _bGLO-14
100			_aGlowik, Mario
245		0	_aBusiness-to-business: a global network perspective
250			_ae1
260			_c2014
500			_aContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks.
700			_aBruhs, Sarah Maria
942			_cBK
999			_c17791 _d17791