| 000 | 00714nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250605141334.0 | ||
| 008 | 230724s9999||||xx |||||||||||||| ||und|| | ||
| 020 |
_a9780415749114 _c43.99 |
||
| 040 | _aMAIN | ||
| 082 |
_a658.827 _bLEE-15 |
||
| 100 | _aLee, Alvin. | ||
| 245 | 4 | _aThe strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. | |
| 260 |
_aNew York : _b Routledge, _c2015 |
||
| 300 | _axviii, 221 pages : illustrations ; 23 cm | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aProduct management | ||
| 650 | _aBrand name products | ||
| 700 | _aYang, Jinchao | ||
| 700 | _aMizerski, Richard | ||
| 700 | _aLambert, Claire | ||
| 942 | _cBK | ||
| 999 |
_c18396 _d18396 |
||