000 00569nam a2200181Ia 4500
005 20240923172440.0
008 230724s9999||||xx |||||||||||||| ||und||
020 _a9781466696075
040 _aMAIN
082 _a658.4038
_bGOE-16
100 _aGoel, Alok Kumar
245 0 _aProduct innovation through knowledge management and social media strategies
260 _aHershey :
_bIGI,
_c2016
300 _a421p.
500 _aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
700 _aSinghal, Puja
942 _cBK
999 _c18549
_d18549