000			00937nam a2200229Ia 4500
005			20240829155420.0
008			230724s9999||||xx |||||||||||||| ||und||
020			_a9781138807884 _c54.99
040			_aMAIN
082			_a658.84 _bALO-17
100			_aAlon, Ilan.
245		0	_aGlobal marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.
250			_a2nd ed
260			_aNew York : _bRoutledge/Taylor & Francis Group, _c2017
300			_axxvi, 699 pages : illustrations, maps ; 26 cm
500			_aPart 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
650			_aExport marketing- Management. ; International marketing.
700			_4Jaffe, Eugene D.
700			_aPrange, Christiane
700			_aVianelli, Donata
942			_cBK
999			_c18931 _d18931