| 000 | 00834nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20240929102728.0 | ||
| 008 | 230724s9999||||xx |||||||||||||| ||und|| | ||
| 020 |
_a9781138933828 _c110 |
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| 040 | _aMAIN | ||
| 082 |
_a658.827 _bPAU-16 |
||
| 100 | _aPaugam, Luc. | ||
| 245 | 0 | _aBrand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. | |
| 260 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2016. |
||
| 300 | _axix, 184 pages : illustrations ; 23 cm. | ||
| 440 | _a Routledge studies in accounting ; 18 | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aBrand Valuation. | ||
| 650 | _aBrand name products--Valuation. | ||
| 650 | _aIntangible property--Valuation. | ||
| 650 | _aBrand loyalty. Branding (Marketing) | ||
| 700 | _aLuc Paugam...[et al.] | ||
| 942 | _cBK | ||
| 999 |
_c19456 _d19456 |
||