000 00515nam a2200181Ia 4500
008 230724s9999||||xx |||||||||||||| ||und||
020 _a9781349949939
_c27.99
040 _e20467
_aMAIN
041 _aEnglish
082 _a658.827
_bSTE-17
100 _aSteenkamp, Jan-Benedict
245 0 _aGlobal brand strategy: world-wise marketing in the age of br
260 _aLondon
_c2017
650 _aBrand Management.
650 _aBrand name products -- Planning.
650 _aBranding (Marketing).
942 _cBK
999 _c20112
_d20112