000 | 00515nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 230724s9999||||xx |||||||||||||| ||und|| | ||
020 |
_a9781349949939 _c27.99 |
||
040 |
_e20467 _aMAIN |
||
041 | _aEnglish | ||
082 |
_a658.827 _bSTE-17 |
||
100 | _aSteenkamp, Jan-Benedict | ||
245 | 0 | _aGlobal brand strategy: world-wise marketing in the age of br | |
260 |
_aLondon _c2017 |
||
650 | _aBrand Management. | ||
650 | _aBrand name products -- Planning. | ||
650 | _aBranding (Marketing). | ||
942 | _cBK | ||
999 |
_c20112 _d20112 |