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040 _aMAIN
041 _aEnglish
082 _a001.42 �
_bEIS-19
100 _aEisend, Martin
245 0 _aResearch methodology in marketing: theory development, empirical approaches and philosophy of science considerations
260 _bSpringer
_aSwitzerland
_c2019
942 _cBK
999 _c21142
_d21142