| 000 | 02624nam a22002057a 4500 | ||
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| 005 | 20250404152646.0 | ||
| 008 | 250307b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780367898878 | ||
| 040 | _aMAIN | ||
| 082 |
_a658.8 _bKER-23 |
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| 100 | _aBy Kerrigan, Finola | ||
| 245 |
_aMarketing the arts: _bbreaking boundaries / _cFinola Kerrigan & Chloe Preece |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2023. |
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| 300 | _axii; 313p. | ||
| 500 | _aIntroduction: Marketing the Arts- Breaking Boundaries Finola Kerrigan and Chloe Preece Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media Francesca Sobande Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry Nnamdi Madichie Chapter 3: Marketing Nigerian Films Ezinne Michaelia Ezepue Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy Seio Nakajima Chapter 5: Researching artistic production: The material turn in arts marketing research Hannah Borgblad Chapter 6: The Marketing of the Arts in the Age of Curatorial Production Matthew Waters Chapter 7: Music Streaming and Surveillance Capitalism Gary Sinclair and Grace Fox Chapter 8: Music festivals and the everyday nature of extraordinary experiences Athanasia Daskalopoulou, Dr Alexandros Skandalis Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre Joanna Bucknell Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa Victoria Rodner Chapter 11: Poetic orientation for creating and writing Pilar Rojas-Gaviria Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence Benedetta Cappellini, Susana Campos and Vicki Harman Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity Dirk vom Lehn and Linh Dan Nguyen Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives Ai Ming Chow Chapter 15: Marketing through Art – The Case of Braded Entertainment Katharina Stolley and Samantha Glynne Chapter 16: Virtual Reality, Film Marketing and Value Stephanie Janes Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us? Stephen Brown | ||
| 650 | _aMarketing | ||
| 700 | _aPreece, Chloe | ||
| 942 | _cBK | ||
| 999 |
_c22105 _d22105 |
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