000			01582nam a22002057a 4500
005			20250404101750.0
008			250307b |||||||| |||| 00| 0 eng d
020			_a9781803923185
040			_aMAIN
082			_a658.8342 _bGEL-23
100			_aGelbrich, Katja
245			_aCross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn.
260			_aUK: _bEdward Elgar Publishing, _c2023
300			_aix,510p.
500			_aContents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index
650			_aConsumer Behavior
700			_aMuller, Stefan W.
700			_aWestjohn, Stanford A.
942			_cBK
999			_c22109 _d22109