| 000 | 00665nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250428150249.0 | ||
| 008 | 250428b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032373720 | ||
| 040 | _aMAIN | ||
| 082 |
_a658.8 _bBUS-23 |
||
| 100 | _aBusche, Laura | ||
| 245 | _aBrand psychology : the art and science of building strong brands / Laura Busche. | ||
| 260 |
_aNew York, NY : _bRoutledge, _c2023. |
||
| 300 | _axii, 384p. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aBranding (Marketing)--Psychological aspects. | ||
| 650 | _aProduct management--Psychological aspects. | ||
| 650 | _aBrand name products. | ||
| 942 | _cBK | ||
| 999 |
_c22322 _d22322 |
||