| 000 | 00779nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20250428194430.0 | ||
| 008 | 250428b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032260310 | ||
| 040 | _aMAIN | ||
| 082 |
_a658.8 _bMAB-24 |
||
| 100 | _aMabillard, Vincent | ||
| 245 | _aPlace branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. | ||
| 260 |
_aAbingdon, Oxon ; New York, NY : _bRoutledge, _c2024. |
||
| 300 | _axv,335p. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aPlace marketing. | ||
| 650 | _aStrategic planning. | ||
| 700 | _aPasquier, Martial | ||
| 700 | _aVuignier, Renaud | ||
| 942 | _cBK | ||
| 999 |
_c22331 _d22331 |
||