000			01941nam a22002057a 4500
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020			_a9780367426866
040			_aMAIN
082			_a658.8 _bSTE-23
100			_aStephens, Debra L.
245			_aEssentials of consumer behavior : an applied approach / Debra L. Stephens.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2023.
300			_aviii,215p.
500			_aSummary "This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender. Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non pet-related purchases Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions and exercises. Instructor supplements include PowerPoint slides and chapter quizzes"-- Provided by publisher.
650			_aConsumer behavior. Consumers--Research.
650			_aConsumers--Research.
942			_cBK
999			_c22342 _d22342