000 02680nam a22002417a 4500
005 20250506142342.0
008 250506b |||||||| |||| 00| 0 eng d
020 _a9781032101989
040 _aMAIN
082 _a658.049
_bFER-24
100 _aFerraro, Gary P.
245 _aThe cultural dimension of global business / Gary P. Ferraro, Elizabeth K. Briody.
250 _a9th ed.
260 _aNew York , NY:
_bRoutledge,
_c2024.
300 _axxi,322p.
500 _aIncludes bibliographical references and index.
500 _aSummary "Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated ninth edition offers: An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople New chapters on understanding one's own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices Further resources via a companion website, including an Instructor's Manual and interactive quiz
650 _aInternational business enterprises--Social aspects.
650 _aIntercultural communication.
650 _aTechnical assistance--Anthropological aspects.
700 _aBriody, Elizabeth Kathleen
942 _cBK
999 _c22366
_d22366