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040			_aMAIN
082			_a659.2 _bFAW-23
100			_aFawkes, Johanna
245			_aDepth public relations : after the masquerade / Johanna Fawkes.
250			_a1st Edition.
260			_aNew York, NY : _bRoutledge, _c2023.
300			_aix,197p.
440			_aRoutledge new directions in pr & communication research
500			_aIncludes bibliographical references and index.
500			_aSummary "Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"-- Provided by publisher.
650			_aPublic relations.
650			_aVisual communication.
650			_aSuperficiality.
942			_cBK
999			_c22390 _d22390