| 000 | 02440nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20250508124837.0 | ||
| 008 | 250508b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032461052 | ||
| 040 | _aMAIN | ||
| 082 |
_a808.06665 _bHEN-24 |
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| 100 | _aHendershot, Angie | ||
| 245 | _aStrategic writing : multimedia writing for public relations, advertising and more / Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short. | ||
| 250 | _a6th ed. | ||
| 260 |
_aNew York, NY : _bRoutledge, _c2024. |
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| 300 | _axi, 340 pages : i llustrations ; 26 cm | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 500 | _aSummary "Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"-- Provided by publisher. | ||
| 650 | _aBusiness writing--Problems, exercises, etc. | ||
| 650 | _aBusiness report writing--Problems, exercises, etc. | ||
| 700 | _a Loewen, Lisa | ||
| 700 | _aMarsh, Charles | ||
| 700 | _aGuth, David | ||
| 700 | _aShort, Bonnie Poovey | ||
| 942 | _cBK | ||
| 999 |
_c22392 _d22392 |
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