| 000 | 00516nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250513100828.0 | ||
| 008 | 250513b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032463933 | ||
| 040 | _aMAIN | ||
| 082 |
_a658.8 _bALS-24 |
||
| 100 | _aAlsem, K. J. | ||
| 245 | _aStrategic marketing planning : a step-by-step approach / Karel Jan Alsem. | ||
| 250 | _a2nd ed. | ||
| 260 |
_aAbingdon, Oxon ; New York, NY : _bRoutledge, _c2024. |
||
| 300 | _axvii,457p. | ||
| 650 | _a Marketing--Management. | ||
| 942 | _cBK | ||
| 999 |
_c22429 _d22429 |
||