000			01950nam a22002057a 4500
005			20250517092156.0
008			250517b |||||||| |||| 00| 0 eng d
020			_a9781032206882
040			_aMAIN
082			_a746.920688 _bDAL-25
100			_aDallabona, Alice
245			_aLuxury fashion marketing and branding : a strategic approach / Alice Dallabona.
260			_aAbingdon, Oxon ; New York, NY : _bRoutledge, Taylor & Francis Group, _c2024.
300			_aviii, 186 pages : 24 cm
500			_aIncludes bibliographical references and index.
500			_aSummary "Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank"-- Provided by publisher.
650			_aFashion merchandising.
650			_aBranding (Marketing)
942			_cBK
999			_c22441 _d22441