| 000 | 01265nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20250626122655.0 | ||
| 008 | 250626b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780743276696 | ||
| 040 | _aMAIN | ||
| 082 |
_a332.6019 _bZWE-07 |
||
| 100 | _aZweig, Jason | ||
| 245 | _aYour money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig. | ||
| 260 |
_aNew York, _bSimon & Schuster Paperbacks, _c2007. |
||
| 300 | _a340p., 8 unnumbered pages of plates : color illustrations ; 24 cm | ||
| 500 | _aSummary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes | ||
| 500 | _aContents: Neuroeconomics "Thinking" vs. "feeling" Greed Prediction Confidence Risk Fear Surprise Regret Happiness | ||
| 650 | _aInvestments--Psychological aspects | ||
| 650 | _aFinance--Decision making | ||
| 650 | _a BUSINESS & ECONOMICS / Personal Finance / Investing | ||
| 650 | _aCognitive Neuroscience | ||
| 650 | _aBUSINESS & ECONOMICS / Personal Finance / Money | ||
| 650 | _aDecision Making | ||
| 942 | _cBK | ||
| 999 |
_c22459 _d22459 |
||