The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen
Kitchen, Philip J. [editor]
The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013. - xiv, 138 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780230296831 63
658.8001 / KIT-13
The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013. - xiv, 138 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780230296831 63
658.8001 / KIT-13