The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen (Record no. 15632)

MARC details
000 -LEADER
fixed length control field 00615nam a2200169Ia 4500
005 - DATE & TIME
control field 20250606150752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780230296831
Price 63
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8001
Book Number KIT-13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J. [editor]
245 #4 - TITLE STATEMENT
Title The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
300 ## - PHYSICAL DESCRIPTION
Pages xiv, 138 pages : illustrations ; 23 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.<br/>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 21/10/2014 63.00   658.8001 KIT-13 7031 24/07/2023 Books 24/07/2023