Choice and preference in media use: advances in selective ex
Knobloch-Westerwick, Silvia
Choice and preference in media use: advances in selective ex - e1 - 2015
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.
9780805855159 85
302.23 / KNO-15
Choice and preference in media use: advances in selective ex - e1 - 2015
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.
9780805855159 85
302.23 / KNO-15