Choice and preference in media use: advances in selective ex

By:

Knobloch-Westerwick, Silvia

Material type: Text

TextLanguage: English Publication details: 2015Edition: e1ISBN:

9780805855159

DDC classification:

302.23 KNO-15

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	302.23 KNO-15 (Browse shelf(Opens below))	Not for loan		8339

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

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