The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert.
Lee, Alvin.
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. - New York : Routledge, 2015 - xviii, 221 pages : illustrations ; 23 cm
9780415749114 43.99
Branding (Marketing)
Product management
Brand name products
658.827 / LEE-15
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. - New York : Routledge, 2015 - xviii, 221 pages : illustrations ; 23 cm
9780415749114 43.99
Branding (Marketing)
Product management
Brand name products
658.827 / LEE-15