The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. (Record no. 18396)

MARC details
000 -LEADER
fixed length control field 00714nam a2200229Ia 4500
005 - DATE & TIME
control field 20250605141334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780415749114
Price 43.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number LEE-15
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Alvin.
245 #4 - TITLE STATEMENT
Title The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 221 pages : illustrations ; 23 cm
650 ## - Subject
Subject Branding (Marketing)
650 ## - Subject
Subject Product management
650 ## - Subject
Subject Brand name products
700 ## - Added Entry Personal Name
Added Entry Personal Name Yang, Jinchao
700 ## - Added Entry Personal Name
Added Entry Personal Name Mizerski, Richard
700 ## - Added Entry Personal Name
Added Entry Personal Name Lambert, Claire
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 19/12/2016 43.99   658.827 LEE-15 9658 24/07/2023 Books 24/07/2023