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Brands and branding / Stephen Brown.

Brown, Stephen

Brands and branding / Stephen Brown. - Los Angeles ; London : Sage, 2016. - xi, 282 pages ; 25 cm.

Includes bibliographical references (pages 247-276) and index.

ISBN: 9781473919525 24.99

Subjects--Topical Terms:
Branding (Marketing) Brand name products.

Dewey Class. No.: 658.827 / BRO-16

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