Brands and branding / Stephen Brown. (Record no. 18920)

MARC details
000 -LEADER
fixed length control field 00531nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781473919525
Price 24.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number BRO-16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Stephen
245 #0 - TITLE STATEMENT
Title Brands and branding / Stephen Brown.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles ; London :
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Pages xi, 282 pages ; 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references (pages 247-276) and index.
650 ## - Subject
Subject Branding (Marketing) Brand name products.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 18/03/2017 24.99   658.827 BRO-16 10177 24/07/2023 Books 24/07/2023