Brands and branding / Stephen Brown. (Record no. 18920)
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000 -LEADER | |
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fixed length control field | 00531nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230724s9999||||xx |||||||||||||| ||und|| |
020 ## - ISBN | |
International Standard Book Number | 9781473919525 |
Price | 24.99 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Indian Institute of Management Raipur |
082 ## - DDC NUMBER | |
Classification number | 658.827 |
Book Number | BRO-16 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Brown, Stephen |
245 #0 - TITLE STATEMENT | |
Title | Brands and branding / Stephen Brown. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Los Angeles ; London : |
Name of publisher, distributor, etc | Sage, |
Date of publication, distribution, etc | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xi, 282 pages ; 25 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (pages 247-276) and index. |
650 ## - Subject | |
Subject | Branding (Marketing) Brand name products. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Price effective from |
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Indian Institute of Management Raipur | Indian Institute of Management Raipur | 18/03/2017 | 24.99 | 658.827 BRO-16 | 10177 | 24/07/2023 | Books | 24/07/2023 |