Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.
Alon, Ilan.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. - 2nd ed - New York : Routledge/Taylor & Francis Group, 2017 - xxvi, 699 pages : illustrations, maps ; 26 cm
Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
9781138807884 54.99
Export marketing- Management. ; International marketing.
658.84 / ALO-17
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. - 2nd ed - New York : Routledge/Taylor & Francis Group, 2017 - xxvi, 699 pages : illustrations, maps ; 26 cm
Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
9781138807884 54.99
Export marketing- Management. ; International marketing.
658.84 / ALO-17